Describe it like you half-remember it

See something worth keeping? Send it to @hey_refsclub like you’d send it to a friend. Submitting is invite-only.

Trending in the club

Repeat saves + recent velocity

Sounds appearing across saved refs

Audio trends will appear as soundtrack data starts coming through.

A growing pool of creative references

The Disco Star Set

Glossy disco styling with a surreal hidden-treadmill walk that keeps the subject almost fixed in frame.

fashionsurreal movementtreadmilleditorialdeadpan

Clone maze

Repeated versions of the same performer jump through a graphic maze composition.

cloneloopablesurreallocked-offvisual gag

Main character holiday

Deadpan holiday POV with a simple environment-to-character reveal.

deadpanPOVrevealholidaysocial-native

Static product reveal

Simple social-native product reveal with deliberately under-produced energy.

productreveallow-fistatic camera

Still moving

A surreal movement device built around a subject staying spatially fixed.

surrealmovementfashionloopable

Crash zoom demo

Fast crash-zoom product demo with intentionally rough social language.

crash zoomproducthumourphone-shot

Oddly formal dinner

Static symmetrical dinner tableau with dry, straight-faced comic blocking.

deadpansymmetrywes-anderson-ishhumour

Split screen beauty

Graphic split-screen beauty execution centred on repeated product handling.

beautysplit screenproductedit